Track email campaign google analytics

Find Out Where Your Sales Are Really Coming from. All marketing data in one place. Free tria Schnell und zuverlässige Ergebnisse auf Crawster.com Using Google Analytics to track email campaigns, do not include special characters in the campaign name or other parameters. These can break URLs and you won't get any tracking data. Always test your bulk campaigns that use Google Analytics email tracking. Make sure all the links are correct and work properly This technique is known as Google Analytics pixel tracking. You'll create a trackable URL and disguise it in your email as an image pixel. Once the recipient opens the email, the email client fetches this image, which then transmits insights to the GA servers

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This is a system that works best with other mailing programs, like Apple Mail, Outlook, or ThunderBird (FireFox's email cousin). To track how many total opens your email has gotten, head to the Google Analytics campaign tracking. This is where we can see if it's performing. Go to real-time data Parameter. Den URLs können fünf Parameter hinzugefügt werden: utm_source: z. B. der Werbetreibende, die Website oder die Publikation, über die Zugriffe auf Ihre Property erfolgen, etwa Google, Newsletter4 oder eine Billboard-Anzeige; utm_medium: das Werbe- oder Marketingmedium, z. B. CPC, Banner oder E-Mail-Newsletter; utm_campaign: beispielsweise der Kampagnenname, Slogan oder.

Or if you're running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective. When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports. In this article: Parameters; How to set up custom campaigns; Example URLs; See custom. Recommended email campaign coding / tagging with Google Analytics To learn about the principles of tracking campaigns, read this other post which introduces tracking campaigns in Google Analytics. To setup email tracking, the links from your email to the landing pages should be tagged with standard campaign tracking parameters

How to track email campaign in Google Analytics

  1. Campaign Fields. Without campaign fields, the email open will be tracked as (direct) or the last campaign. Depending on the email this may be the desired behavior. If not, set the campaign parameters as listed in traffic sources. Campaigns require a name (&cn) or id (&ci) field. Use email as the medium (&cm). Tracking Link Clicks. The email.
  2. Google Analytics is a great tool for tracking email campaigns for free. Anyone can use Google Analytics to track email campaigns. Normally, with Google Analytics in place, when a visitor lands on your site, you can track where they came from (the source). Email campaign tracking with Google Analytics allows you to further segment traffic
  3. Link tracking in Google Analytics is simply just a tag applied to the links in your email campaigns (or any online campaign) to track how users are getting to your website. If you are a Vision6 customer, you can easily set up link tracking within the Vision6 system using our Google Analytics integration guide
  4. How to integrate Google Analytics email tracking with your campaign? For starters, create a Google Analytics account if you haven't got one already. It's obviously better if you track the site and the email campaign with the same tracking software; simply follow the site integration directions given on the site and continue with the article once you've set GA up and running on your website
  5. The following is a guest post by Kristin Savage. Google Analytics (GA) can help you get detailed email insights and boost your marketing efforts. You can use pixels to track open rates and utilize UTM to measure post-click performance. You don't need to have any technical knowledge to apply these approaches
  6. You can do basic email campaign tracking via Google Analytics. The featureset isn't nearly as complete as a real email tracking system, but its nice to have it integrated into your website tracking. GA has a set of five variables that you can use in campaign tracking (of any type). For email, I like to use three: utm_medium = email. utm_campaign = the type of thing that you want to track, e.g.
  7. With a little bit of know-how and a lot of proper attribution tagging, Google Analytics campaign tracking can give you some great insights! When you have the ability to track your ROI on every launch, every funnel, every email, and ad campaign — you can cut the fat and double down on what's working. In the next section, I'm going to show you exactly how DigitalMarketer cuts the fat.

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Enter the website URL and campaign information Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you In its broadest definition, campaign tracking refers to a method of identifying how users discover your site. Specifically, you use campaign tracking in Google Analytics to accurately track online.. How to track email campaigns in Google Analytics: https://sendpulse.com/features/email/analytics Under Basic Settings you can see Tracking Id. Step 2 :- Create Campaign On Google Analytics. This campaign contains all the parameter which are necessary to fill in creating email tracking URL such as Campaign Name, Campaign Medium and Campaign Source. Steps to create campaign on Google Analytics are given below

In order to track your campaign using Google analytics, you'll need to include a call to action that prompts recipients to visit your website. This can be as simple as including your website's URL in the postcard (which results in slightly less precise tracking) or, for more detailed information, you can include a vanity URL to direct recipients to a specific landing page. A vanity URL is. If you want to track your email performance in Google Analytics, it's pretty important to get email data into your Google Analytics, right? If you want to know how many people came to your site by clicking on a link in your newsletter, you need to send a piece of information so that Google Analytics can recognize the traffic is coming from your email campaign. You can do so by adding UTM. To track email campaigns with Google Analytics, you need to use UTM tags. The eSputnik system automatically generates them for each link in your messages. By default, they're provided with the settings that show how to identify the channel - medium at Google Analytics. That's why the Channel campaign field is attributed with email by default Easy Mail Merge is an add-in tool used in Microsoft Outlook in order to track the emails using Google Analytics. The Email tracking report will generally tell how many users have viewed the contents of an Email including its attachments like images, document, text, video etc. Email clients have various security levels and there is no such manual solution available to track down these Emails.

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Google Analytics Email Tracking Mailtrap Blo

How do I track email campaigns in Google Analytics? Google Analytics offers a wealth of information—probably more than you think you need, since the sheer amount of data can seem overwhelming at first. However, that influx of information can be invaluable to you as you construct future email campaigns and tweak current ones. This dashboard is the first step in isolating your email traffic. It's easy to set up Google Analytics tracking and once finished, expands your understanding of customer behaviour even further. Here's how you can get started How to set up Google Analytics Tracking. Google Analytics links for email campaign tracking are made up of three key elements which follow after your target link. The prefix to any. How to track email campaigns in Google Analytics: Free URL Tagger Tool A great feature of Google Analytics is the ability to segment the traffic to your site by where the visitors came from. Whether it be from a Google search, social media, or a referring site, GA can show the different traffic sources Log into your Google Analytics account. Click 'Traffic Sources' from your Dashboard. View your 'Top Traffic Sources' or click 'View Full Report' to see all traffic sources. Locate and click the link identifying your email marketing Campaign Source

Email Marketing Campaign Tracking in Google Analytics

How to Track Email Marketing Campaigns in Google Analytics. by Todd Zeigler September 7, 2012. Having used Google Analytics since 2005, I can make a few definitive statements about the program: It is an awesome, powerful tool. There is a reason 50% of all sites use it. It has a baffling user interface. Some of its best features are hidden and hard to use. One of the most useful tools in. Google Analytics can not be only used for tracking website visitors but it is also used to track your email campaigns. In this guide, I will walk you through how to track Mailchimp Campaigns in Google Analytics. Create Your Mailchimp Campaign. Login to your Mailchimp account Click on campaigns tab and then click create campaign button. Name your email campaign. Select the subscribers.

In this article, I will show you how to use Google Analytics (currently the most widely used web analytics platform) for tracking your email signature marketing campaigns. I will use CodeTwo Exchange Rules for creating a company-wide email signature on Exchange Server and Google custom campaign parameters , for tagging the links used in it Google Analytics might seem a hard nut to crack, but worth some time spent unwrapping its mechanics. If you're just starting your email campaign tracking with Google Analytics, here's what you need to understand about it: Setting goals helps you see if your marketing efforts bring the desired results

How to Track Email Campaigns with Google Analytics

Campaign Source: The source of the inbounding traffic, e.g., Facebook, Twitter. Campaign Medium: How the content is being delivered, e.g., email, social, print. Campaign Name: Descriptive name for the promotional effort. There you have it, the basics of setting up and using custom campaign tracking in Google Analytics On the Campaign Summary page, you'll see the option to enable Google Analytics: Click the red toggle to enable it. You'll be presented with a modal window asking you to specify the Google Analytics Campaign Name. Type the Google Analytics Campaign Name into the field provided, then click Done Use Consistent Naming Conventions. If using manual tagging, ensure you choose a naming convention that's easy to remember. For example, with the utm_medium= section of each URL,Email or Display_Ads are names that you may choose to repeat each time you launch a new campaign in each category.Tagging URLs this way means that you can break down campaign reports in Google Analytics. As you may know, Google Analytics is a free tool that tracks traffic, conversions and tons of other valuable data about your website and its' visitors. Even if you are using Google Analytics, you may also be running several marketing campaigns at once, and following which campaigns are reaching your goals, may be harder to track

How to Track Email Campaign with Google Analytic

Adding Google Analytics tracking code To enable Google-friendly links, click the Google Analytics Tracking button positioned to the right. A window will appear to confirm the field and values you're adding: Clicking Continue will add these under 'Link tracking' Most of your marketing, whether it's an email, an ad, social promotion or any other marketing effort, has the same goal: conversions or awareness. The URL builder allows you to track each marketing effort separately in Google Analytics. If you don't track your marketing campaigns they get lumped in with all of your other traffic Campaign Medium. This is a requirement for this component which you can use to identify the campaign medium. It could be CPC, email, or other methods of sharing. It appears as utm_medium=email. Campaign Source. You should group all data into one campaign within your Google analytics account Fortunately, Google has made it possible to track the results from your digital marketing efforts inside of Google Analytics using their built-in campaign tracking platform. When you correctly configure campaign tracking in Google Analytics (and have goals set up), you can generate reports that show you: How much traffic your campaigns drove

Find your tracked email reports in Google Analytics. After you've sent an email containing Google Analytics tracking tags, follow the instructions below for finding the reports in your Google Analytics account. Find reports for sent emails. To find reporting for email campaigns: Log in to your Google Analytics account and click Reporting in the top navigation bar. In the sidebar, click. UTM tracking (also known as custom campaign tracking) in Google Analytics refers to the tagging of your website URL with UTM parameters. What are UTM parameters? UTM parameters (also known as campaign parameters, campaign variables, tags, variables or utm codes ) are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics Email opens in Google Analytics is tracked by embedding an image pixel within the body of the email. When a user opens an email, the email client fetches this image. This image then passes on the email tracking information to the Google Analytics servers, which you can then view in your Google Analytics account How to automate and track email campaigns on google analytics using thunderbird May 24, 2017 ecommerce , Marketing ecommerce , marketing mattfield In this article we will show you how to create a personalized email campaign and create a tracker on google analytics so that you can see who has clicked on the links in your campaign As I mentioned earlier, Google Analytics can be used to track ALL of your marketing campaigns including print, radio, TV, and direct mail. Doing this is fairly simple. First, add a Call to Action in your campaigns to visit a specific landing page

Google Analytics allows for beyond-the-click tracking that can gather information such as which pages users were linked to from their e-mails, which of these landing pages resulted in the most clicks afterwards, how many pages visitors viewed after being linked through campaigns, and even which page they left the website on. This sort of information can be used to assess how many visitors used. Most email providers have a built-in functionality to track email clicks with Google Analytics, or their own email analytics dashboard. Sometimes it's not enough to just track the number of clicks. So in this post, we will talk about manually tracking email clicks and user behavior using Google Analytics' Advanced Segments for campaign tracking To add Google Analytics tracking to a regular email campaign in Mailchimp, follow these steps. Create a new regular email campaign. In the Settings & Tracking section of the campaign builder, check the box next to Google Analytics link tracking Tracking Email Campaign Results. Once an email campaign is properly coded and delivered, Google Analytics automatically monitors resulting Web site traffic. Find out which links were most popular with your recipients, when they visited your Web site, how long they stayed, and where they navigated following arrival. Then adjust campaigns, body text layout, and other variables to improve results. Promote a Custom URL The easiest way to track the performance of your offline campaigns is by promoting a custom URL. It helps you track individual campaigns and see their performance. With MonsterInsights URL builder, you can create campaign URLs with UTM codes and track its performance in Google Analytics

How to Track Email Campaigns in Google Analytics

The Value of Campaign Tracking. If you are new to analytics, you might wonder why you need campaign tracking links at all. After all, Matomo already tracks the websites and search engines that refer traffic to your site. However, this standard type of referral tracking doesn't work for all traffic types. Emails are one common example where it is not possible to automatically tell where a. In the following tutorial we like to give you an overview how you can use Google Analytics, to track your ads, mails and many more. Get full control on your marketing activities and get more conversions, optimize your content by facts. The simple concept. The process to track email campaigns in Google Analytics is called tagging. This means nothing else than to add additional information. Setting Up the Links in Your Emails to Work with Google Analytics. GA has made it very easy to create custom URL's that integrate into GA via their URL Builder. Simply fill out the form and click the Generate URL button. Once you have generated the link with the URL Builder, you can use them inside of your outgoing email and GA will auto-magically track clicks to those URLs in your GA.

With the help of site analytics, you can track the number of visitors to your website from your email campaign. Once you integrate your Google Analytics account with Zoho Campaigns, you can view all the analytics related information in Zoho Campaigns instead of logging in separately into your Google Analytics account If you aren't familiar with using Google Analytics to track email performance, keep reading! Benefits of using Google Analytics with your email campaigns. Using Google Analytics will allow you to evaluate what your audience is doing post email click and assign a value to each email campaign you send based on that activity. Initial email engagement may not give you enough information to judge. In this guide, we provide you with 20 ideas that'll help you optimize your email campaigns for higher opens, clicks, and list engagement. Download guide . Understanding UTM parameters. Google's URL builder is helpful not only because it helps you to prepare the link for your campaign, but also because it shows what the UTM parameters are and how GA understands it. Basically, there're 5. List of integrations in Mailchimp, including Google Analytics. Enabling tracking for your campaign. From my recent post on campaign tracking, you know you MUST track all your marketing efforts using UTM codes; in your email's links for example. So when you're in design mode in the Mailchimp interface, should you tag each link? Wait, before.

Tracking the Effectiveness of Email Campaigns with Google Analytics To track the effectiveness of mailing with Google Analytics, you should first turn on the transmission of UTM tags in the emails. They are already enabled by default for each email, so you don't need to worry in that regard Pay per campaign billing — This option is best for those who send campaigns infrequently because you only pay when you need to send. Payment methods. Below are the payment methods accepted by Campaign Monitor: Monthly plans and email credits — Credit card. Email credits in bulk (500,000 or more) — Direct bank deposit via international wire transfer. To arrange a bulk email credit. Email Campaign Tracking. Connecting your email marketing campaigns with a web analytics solution like Google Analytics can help drastically improve the effectiveness of your email marketing campaigns. By using a tracking code from your email system, like ClickDimensions, and putting it on your web pages, it allows you to track when an individual clicks through from your email campaign to the.

How to Track Print Media in Google Analytics Custom UTM tracking makes it possible to tag and segment traffic to your website from email newsletters and social posts so you can see the performance of each campaign You can insert tracking links into any element of your email signature. For example, your banner, CTA, marketing message, the website link or even your logo.. What you track is up to you. However, if you decide to track multiple elements, you will need a separate UTM tracking URL for each one so you can tell them apart in Google Analytics Wenn Sie Ihre Newsletter-Kampagnen mit Google Analytics auswerten und erfahren wollen, wie viele Besucher Ihre Seite aufgrund Ihrer Newsletter-Kampagnen besucht haben, wie lange sich diese auf Ihrer Seite aufhalten oder wie viel Umsatz diese gemacht haben, können Sie die Links auf Ihrer Seite mit Google Analytics Tracking-Parametern erweitern

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Track Emails with Google Analytics in These 5 Step

Access the Google Analytics campaign tracking code creator. What if you not thinking this way when setting up your promotions? For example, suppose you are running a contest and you've promoted it through print, email, Facebook Ads, Facebook Sponsored Posts, and Google Adwords. Visitors from these sources will appear in Google Analytics as follows: * These can show up as various sources such. Common Google Analytics campaign tracking variables that you might want to set at this level are 'utm_source' and 'utm_medium'. Setting 'utm_source=ExactTarget' at the account level will ensure that every email that gets sent through ExactTarget will have the links indicate the web traffic originated from one of your ExactTarget emails. Setting 'utm_medium=email' will ensure that all the links.

How to Set Up Google Analytics Email Tracking: Step-by

Google bietet ein kostenloses Tool zur Erstellung von Tracking-URLs an, das mit dem Google Analytics Account verknüpft wird. In Google Analytics sind unter Kampagnen dann alle URLs aufgeführt und können ausgewertet werden. >> zum Tracking-LINK-Builder von Google. Das Formular des Google Campaign Builders. Was die einzelnen Parameter. What Is Google Analytics Campaign Tracking? Google Analytics lets you analyze the quantitative data of your email program and to monitor the entire journey of your customers. You can measure not only the performance of your site, but also take fresh insights into how customers use your website, from where they arrived, and how you can keep them engaging Which types of email campaigns are the highest converting? This Flight School Friday, we'll be concentrating on setting goals and tracking conversion with Mailjet and Google Analytics. Be sure to collect all the credit you deserve by setting goals in Google Analytics before you hit send and seeing how they perform post-campaign. Want to define your email strategy to win customers over this.

Google Analytics Reporting Features. Many marketers use GA to track how users are navigating their site, find opportunities to improve site experience, view insights across different channels, evaluate audience demographic data, and more. GA provides data visualization and features within the platform that can be incredibly useful when looking. If it doesn't then it will install the Google Analytics tracking snippet for you. From then on out, its just a matter of point and click! Create a new action, choose the element you want to track, and save the action. Customize what pages on your site you want the action to send the event to Google Analytics using the parameter and wildcard matching and you are all set. Just hit publish in. How to Track Email Campaign Success with Google Analytics. If you love Google Analytics as much as we do, your fondest wish is that you could have it track all your digital marketing activities such as content marketing or social media marketing. After all, success never depends on a single campaign. When you set out to grow your business, you incorporate multiple modes of interaction and. In this article we will take a look at how to track a email campaign using Google Analytics. To make it more simple to understand I explain it step by step using some of the screenshots in the article. Let's take a look at it. Before moving forward some of the assumptions: You already trackin

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This tutorial will show you how to track an email campaign using Google Analytics. It can also be used on Facebook, Twitter or anywhere you want. This will allow you to see how many people clicked on your link, how long they stayed on your site, what pages they saw and much more. OK, here it goes: Use the Google Analytics URL Builder; Fill out the form: If you want to shorten the URL, go to. This is how your will classify your email campaigns and differentiate them. If you want to track different emails at the same time, you want to make sure they each have a unique category. ea: this tells analytics what action the link will trigger. You will want to enter open here to track email open rates. Step 3: Insert your tracking code anywhere in your email. Whenever anyone opens. How to track email campaigns in Google Analytics. by Ben Myers. Share: April 22, 2010 - One of the most common recommendations that Napkyn makes to our clients is to properly tag emails so that they can be tracked in Google Analytics. The key to actionable and insightful digital analysis is clean data that properly represents an online business - and tracking email sendouts is a pretty.

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What are UTMs and UTM tags? How do I Use them and Why

Collect campaign data with custom URLs - Analytics Hel

Track Your Email Campaigns with Google Analytics Integration A good campaign is a well-planned campaign. But what tools can you use to plan your future campaigns and make them as powerful and effective as possible? Using analytical tools to study past campaign data is the best way to improve your campaigns and learn from your mistakes Here is MailChimp solution for tracking the newsletter performance in Analytics. If the platform you are using does not support Google Analytics at the moment you can just build the URL with Google's URL builder or our simple Littledata URL builder and add it as you normal do in the newsletter The resulting data is visible in Google Analytics, meaning you can track traffic in terms of where it came from and how it got to you. Google will track traffic with cookies - but UTMs let you overwrite standard Google tracking with your own, custom tracking, tailored with parameters that exactly fit your needs

On the left navigation column under the category Acquisition, select Campaigns and then All Campaigns Then search for the campaign name you have given your email in Benchmark. With Google Analytics you will be able track conversions all the way from your Email Campaigns. What Benchmark cannot track, Google Analytics can Tracking Campaigns in Google Analytics. Before you continue, you'll need to have Google Analytics set up and connected to your store. Let's say you have several bloggers lined up to post sponsored reviews for your product launch. How could you track each of the campaigns to see which one was most effective, as well as which one was least effective? This is important information that can help.

Testen kannst du deine Tracking-Links am besten über den Menüpunkt Besucherquellen in der Echtzeit-Ansicht in Google Analytics. Dort sollten dann direkt live die entsprechenden Einträge erscheinen, wenn du testweise auf einen der Links aus deinem Newsletter klickst. 24 Stunden nach dem Newsletter-Versand findest du dann auch die echten Klicks deiner Leser unter Akquisition > Kampagne Email Campaign Tagging. Google Analytics allows you to create UTM tracking for all your email templates and individual email assets. Once you do this, you can easily track, report and analyze the performance of your email marketing campaign. Learn how to set up UTM tracking with your ClickDimensions emails in this blog post If you identified a monetary transaction as your main goal AND have e-commerce tracking setup in your Google Analytics, you can use transactions as you main goal. c) In step 1, if all of your email Campaign Mediums were setup to contain the word email, no further action is needed to start using the dashboard. If your Campaign Mediums associated with your emails contain something other. Our Linkedin network is a great place to meet the best professionals in our industry

Email campaign tracking with Google Analytics Smart Insight

A UTM code is a tracking string you place after any email URL to track a source, medium, and campaign name. UTM's enable Google Analytics to tell you which emails website visitors came from as well as the date of the email send. Standard UTM values are as follows: UTM Campaign-Campaign is the name of your Campaign or email template; UTM Source-The Source (or traffic source) is the origin of. Mailtrack is the #1 free email tracker for Gmail, with over 1,5 million active users. Follow up with more accuracy. Find out the moment your emails have been read, track the number of clicks, and.. Google Analytics is a completely free web analisys tool that can track your recipient's actions when they reach your website and give you the answers you need. Tracking your e-mail campaign effectiveness is easy, because Google Analytics is fully integrated with SendBlaster 2 interface Download our FREE eBook and Master Email Tracking in Google Analytics Today. Learn how to gain critical insights that show you what happens after the click and what your customers did on your website ; Find out how to build actionable Email ROI reports in no time using Google Analytics' Email Dashboards; Unveil how demographic info can help you target your campaigns better for faster results. MailChimp has Google Analytics integration, but after enabling it and testing the email output, the parameters are totally different than the parameters used in the GA pixel I manually added for 'open' tracking. The GA pixel uses event tracking with parameters like ec (event category), ea (event action), etc. But the MailChimp link click integration adds utm parameters (utm_campaign, utm.

How to use Google Analytics Tracking with Email Signature Campaigns Modified on: Wed, Jun 26, 2019 at 9:44 AM Xink Campaign is a great product for the promotion of new products, services, content, events, etc., essentially anything you want to help highlight your business Now it's even easier to track clicks to your website from your email signature using Google Analytics and Email Signature Rescue. To track clicks to your website from your email signature, first you will need to turn on Google Analytics in your Profile > Settings. Next you will need to tell our software which links you would like to track By setting up email tracking into your Google Analytics account, you can analyze the success of email campaigns, and break down the traffic by other characteristics, such as browser and demographics. You can find this data in the Behavior section, under Events and Overview. Then scroll to the bottom where the events are located and select the name of your newsletter click event. At the bottom. Find answers to your questions and contact our team UTM tracking is used by Google Analytics to uncover where visitors come from. This is done by adding UTM parameters (also known as a UTM tags or codes) to a URL in order to help track the source of the visit. These parameters can be used in conjunction with emails sent through ClickDimensions. How does ClickDimensions work with UTM tracking

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There are many advantages to using Google Analytics when you need to gauge the performance of your e-mail marketing campaigns. Google Analytics can provide you with valuable data that lets you know who is clicking on your email campaigns and becoming your customers. Let's have a look at the process of allowing Google Analytics to track your campaign right now But to track your campaigns you'll need to add some extra information on the end of that link. Tracking Three Pieces of Ad Data. With Google Analytics you can keep track of your advertising results by using three parameters: Campaign Source: This is typically the website or e-mail list where the visitor sees your ad. For example, Yahoo or MSN. utm_campaign = New topics April 2017 (was essentially the email campaign we are tracking) So now, if we go to our Google Analytics dashboard for our Webtools.ca.gov website, we look under the left side category of Acquistion - Campaigns - All Campaigns and find the following results (which also includes previous email campaigns)

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In this guide, we'll show you everything you need to know to master Google Analytics, track your campaigns and traffic, and measure results.. It will help you set up your account, install the necessary code to your site, add users, create tailor-made reports, and so much more.. From there, you can start using Google Analytics to see what's working with your social ads, what isn't, and. Over 29 million websites track their stats with Google Analytics, making it one of the most widely-used analytics tools on the web. It provides over 500 unique metrics and dimensions that you can use to dig into every aspect of your website traffic and conversions in real-time. With it, you can really see the big picture of how your web analytics are doing, from goal conversions, to most used. So the standard Google Analytics tracking code does not record file downloads. The same applies to user activity on a web page. If the user's action doesn't trigger your code, Google Analytics won't track it. If you want to track events that don't execute browser-based code, you have to do some extra work. You have to tell Google Analytics what.

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